Safewhere is a young software products company with a lot of ground to cover on our ambitious journey to become a viable and profitable player in the international markets.

Viable in the sense that we succeed in creating and maintaining an organization of highly skilled people, who are motivated to make an outstanding effort to turn out products that people actually want.

Profitable in the sense that owners - which include many employees - may rest safely that our products are generating - constantly growing - revenues above our - constantly growing - spending.

As a frequent reader of Joel Spolsky's and Eric Sink's web logs on the various aspects of running a software company, I appricate their insightful posts. Joel's mostly for his views on recruiting and keeping good people. Eric's primarily for his views on how to market your wares in a world dominated by big guys.

But Safewhere is not an American company. Safewhere is located in the city of Copenhagen in Denmark. Denmark is almost socialist by American standards, but also consistently on top of the lists of global competitiveness such as the Global Competitiveness Report 2006-2007 by the World Economic Forum. This is primarily because of our liberal labor laws, which makes hiring and firing very straight forward, thus letting companies grow without running the risk of being caught with a huge salary burden in a down-turn. And the reason it is accepted by the labor force of Denmark is, of course, because of our well functioning public welfare system.

So, however Safewhere fares, I intend to document some of our experiences relevant in the context of building a company from the perspective of an entrepreneur - and sometimes also with a more political angle.  The latter because I genuinely think that politics and running a business obviously do go together, just as politics and being a citizen go together.

Updated: Image removed.